2019 Convention October 8-9 Atlanta, GA
Regardless of how you serve homeschoolers, you have some overlap with other providers. How do you stand out? What makes your product or service different? What's something specific that you do better than anyone else? How can you communicate that to your audience?
Get answers to these questions by joining other business and nonprofit leaders at the 2019 HTA Convention. You'll attend practical workshops on refining your message and increasing your exposure. You'll have opportunities to share your experience and learn from the expertise of others. And you'll make new friends who can encourage you in your journey.
Attending the 2019 HTA Convention will give you an opportunity to connect with a variety of publishers, speakers, service providers, event organizers, and nonprofit directors representing a broad spectrum of the homeschool community. Don't miss it!
Our speakers and panels will provide practical information that you can put to use in your organization. You'll have a chance to ask questions and get answers for your specific situation. Here are the current speakers we have lined up to share with us.
Jimmie Quick and Jenn Hamrick
Jimmie and Jenn have been working with clients in the homeschool niche for over 10 years, assisting with digital marketing campaigns on a contract basis. They conducted the largest-ever survey of homeschool families, collecting over 3000 responses on a 180-question instrument. Their access to data and their years of experience give them a unique perspective on the needs of the homeschooling customer. Homeschool Dot Marketing
With thirteen years of experience, Alexis has developed a deep understanding of online marketing and virtual assisting. She consults with homeschool brands to develop and execute marketing strategies to help them reach their target market. Premier Executive Media
Beverly serves clients as the Homeschool Copywriter. She helps homeschool vendors understand the importance of having a user-friendly website and creating content that helps their prospects become customers. Homeschool Copywriter
We will have two days filled with workshop sessions, interactive roundtables, and meals to share. Here is the tentative schedule (subject to change).
Tuesday, October 8
8:30 am - Morning Meet and Greet 9:00 am - "2020 Homeschool Marketing Forecast: Get Ahead of the Competition" - Alexis Mathews 10:15 am - Interactive Roundtables 11:30 am - "Creating Content that Converts" - Beverly Matoney 12:30 pm - Lunch 1:30 pm - TBD 2:45 pm - Interactive Roundtables 4:00 pm - TBD
Wednesday, October 9
8:30 am - Morning Meet and Greet 9:00 am - "Research on Homeschool Demographics and Trends" - Jimmie Quick and Jenn Hamrick 10:15 am - Interactive Roundtables 11:30 am - "How to Use Pinterest to Reach the Homeschool Market" - Jimmie Quick and Jenn Hamrick 12:30 pm - Lunch 1:30 pm - "Trends in Special Education Homeschooling" (Peggy Ployhar) 2:45 pm - Panel: Serving Homeschoolers Locally 4:00 pm - Interactive Roundtables
Here's what attendees said about last year's event:
"An incredibly welcoming, sharing environment."
"A unique opportunity to network with others serving homeschoolers."
"The opportunity to connect and foster understanding is really beneficial to us individually and to the marketplace as a whole."
"I enjoyed it all and came away with some valuable ideas."
Four Points by Sheraton Atlanta Airport West 3520 North Desert Drive Atlanta, Georgia 30344
Our convention hotel is minutes from the ATL airport by shuttle. We will enjoy our meetings and lunches together with plenty of space for informal discussions.
All guest rooms include complimentary breakfast, wireless internet access, and parking.
Whether you are just getting started and struggling to reach your target audience or you have a successful business and are ready to go to the next level of impact, this event will help you reach your goal.
Attend both full days of the HTA Convention for only $297. You do not have to be a member of the HTA in order to attend, though members get a $50 discount. Your registration fee includes access to all of the sessions and lunch on both days. (This rate is per person. Each person from your organization will need to register separately.)
Don't miss this opportunity to learn new ideas and make new connections that will help you serve more homeschooling families in 2020 and beyond!